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Niki Newd® is a niche skin care boutique based in Helsinki, Finland. Our passion is to produce ultra-fresh natural skin care products from the best, food grade ingredients in the world. We never use preservatives, alcohol, additives or synthetics. We want to cherish the skin's own microbiome. Niki Newd products are blended in small batches to ensure inimitable freshness and effectiveness.
kirsi, co-founder : "we do not follow we are pioneer"
"Over the past 15 years, Niki Newd has been dedicated to elevating natural skin care to an entirely new level. This commitment has led to the creation of a groundbreaking category of products called "Fresh skin care."
Our goal is to provide skin care that follows the same principles as healthy eating: fresh, traceable ingredients that are pure, nutritious, effective, and free from additives or preservatives.
I am particularly proud that for the past 12 years, I’ve been able to care for my skin using only my own products. What makes this journey so special is that it has been marked by careful attention, joy, research, and discovery. Fresh skin care has shown me that skin care can be simple, effective, and gentle all at once. I am deeply grateful to my family and friends for supporting us in founding Niki Newd and launching this one-of-a-kind skin care line. I wouldn’t change a thing!"
our founder's favorite routine
" As a yoga and meditation practitioner, deeply sensitive to what I apply on my body, especially my face, I began researching the cosmetic industry, and what I found was appalling. After several months of searching, I finally discovered Niki Newd, a line of natural products with no additives or preservatives, lovingly made with primarily Finnish ingredients that respect both the planet and our bodies. Living in Milan, where pollution is harsh, I didn’t want to add further harm to my skin, which has always been prone to acne. With my new Nordic routine, my skin has revitalized—it’s now supple, glowing, nourished, and almost entirely free of those pesky blemishes ! "
SHOP the routine
Monaste[rö]'s latest obsession!
Graceful Mama is our favorite product at MONASTE[RÖ] for its anti-aging benefits. It's natural, vegan, organic, and suitable for pregnant and breastfeeding women. This multifunctional product revitalizes and enhances all skin types. Apply it each morning with Skin Silk after having cleansed your skin with Niki Newd Oat Soap, and use it as part of your ritual after the Cocoa Mask for optimal results.
niki newd featured in
VOGUE SCANDINAVIA
Niki Newd has been featured in the Vogue Scandinavia article introducing beauty trends of 2022.
According to Vogue Scandinavia, powdered skincare is one of the rising trends. Niki Newd skin masks were highlighted as pioneering and most loved products of the trend.
Explore our skin masks here.
niki newd collection
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